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Mobile App Financial Model

A financial model for businesses that generate revenue via in-app purchases, subscriptions, and ads.


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Slidebean Founder's Edition
Generate Financial Model

Features

Available in Microsoft Excel
and Google Sheets format.

  • Estimate growth based on MAU (Monthly Active Users) and your ability to convert them to in-app purchases or subscriptions.
  • Estimate monthly, 3-month and 12-month subscription periods.
  • (Optional) include ad revenue from ad impressions on the platform.
  • Estimate the App Store and Google Play Store (30%) revenue sharing.
  • Automatically project the scaling of your marketing costs and your customer support team.

More Templates

A financial model for businesses that distribute hardware devices, and offer a subscription for their customers.
A financial model for businesses that generate revenue via in-app purchases, subscriptions, and ads.
A financial model for businesses that generate revenue via ad impressions, affiliate links, and content subscriptions.
A built, fully-editable financial model for companies connecting buyers to sellers.
This is a sample, blank version of our financial model. It includes all the sheets available on our fully-built spreadsheets, but it doesn't have any projections or business models built in.
This financial model includes projections for sales/marketing and automatically estimates the cost of the products, shipping, and estimated margins.
A financial model for businesses that generate revenue via ad impressions, both via websites or apps.
A built, fully-editable financial model for subscription businesses in general, specialized to Software as a Service (SaaS) startups.

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